ABOUT FLAVOR FIRST SPORTS / NEW YORK STATE OF MIND
THE GAME DOESN'T END
AT THE GATE.
It rides the train home. It takes over the group chat. It shows up in the way we move through the city and the clothes we reach for the next morning.
Flavor First Sports makes streetwear for that part of fandom: the culture around the game, lived every day.
01 / THE CITY IS THE SOURCE
NEW YORK HAS A PULSE.
WE PUT IT IN THE FIT.
From the Bronx to the Mecca, from Sunday football to late nights on the block, New York sports have their own language. We take the colors, numbers, moments and neighborhood pride that fans recognize, then give them a streetwear point of view.
The result is gear you can wear to the game and keep on long after it ends.
FLAVOR FIRST SPORTS / THE STORY
THE FACE OF THE BLOCK / 02
MEET
BOROUGH
BIRD.
New York's most familiar bird. A new kind of fan uniform.
He's got the city's instinct: show up, stand your ground, keep moving. Borough Bird brings that energy to the diamond, the hardwood and the gridiron.
The colors and numbers change. The point of view doesn't. Rep the game you love without dressing like everyone else.
EVERY FAN HAS FLAVOR.
03 / OUR APPROACH
A FAN UNIFORM
WITH PERSONALITY.
We build around strong graphics, considered details and silhouettes that belong in an everyday rotation: oversized tees, hoodies, jackets and headwear. Some pieces speak loud. Others keep the reference subtle. Each one starts with the same question: would we wear this out in the city?
New York is our starting point. Wherever you call home, if the game is part of your life and your style says something about you, you're in the right place.
DIAMOND / HARDWOOD / GRIDIRON / EVERYDAY
EVERY FAN HAS FLAVOR.
Find the piece that feels like your city, your game, your story.